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Marketing Tips, Tricks and Best Practices
Email Marketing Trends for Businesses
Over the years, email marketing has changed drastically - and for the better! Email features, tools, and builders have advanced, helping companies achieve their sales goals and communication benchmarks. While these upgrades will improve your overall email marketing...
Marketing Automation – WHAT YOU NEED TO KNOW
Marketing automation allows businesses to automate their daily marketing tasks, both occasional and repetitive. Typical marketing automation software enables users to generate more leads, drive more sales, and optimize the ROI. It also helps users target specific...
12 Email Marketing Best Practices
Did you know that approximately 80% of businesses look to email as their primary customer acquisition channel? Email marketing certainly isn’t going away, but it is becoming more challenging to compete for your recipient’s attention amongst the high-volume of messages...
10 Email Marketing Metrics You Should Track
Email campaigns can be powerful marketing tools for small businesses and enterprises alike. There are, however, email marketing metrics every marketer should be aware of and know how to analyze for effective email communication. At McMarkting Company we geek out over...
Brands Need a Welcome Email in Their Strategy
Your email marketing campaign is your most effective opportunity to communicate with both your prospects and customers. Throughout your campaign, you are supposed to send provocative messages that educate your subscribers, inform them about upcoming promotions and...
CREATE Valuable and Magnetic Content
Are you struggling to write high-performance content for your blog? Are you curious about how you can make valuable and magnetic content your audience will love? If so, here’s the good news! Learning how to write valuable and magnetic content is a straightforward...
Marketing Automation is Important for Business
Marketing automation is an important part of any business. From local businesses to thriving corporate enterprises, developing an effective marketing strategy will ultimately make or break your organization. For this reason, businesses invest each year to foster...
6 Tips for Creating Email Newsletters that Get Read
Email is the predominant method of business and marketing communication, ever since the turn of the 20th century. Now, it is not uncommon for all types of businesses to have email lists, from global corporations to small mom-and-pop shops. The most common dilemma,...