by Timarie Hansen | May 12, 2022 | Email Marketing, Marketing Strategy
Marketing automation has become standard technology for online businesses throughout recent years. As ordinary marketing processes begin to become more digital instead of personal, marketing automation is continuing to evolve into a mandatory platform that leverages...
by Timarie Hansen | Sep 2, 2021 | Marketing Strategy, Sales Strategies
Lead Nurturing Strategy #1: Create Targeted Content Content is king! Company blogs, whitepapers, and eBooks do more than make a business look professional and sophisticated. Businesses use these materials to convert their prospects. Targeted content is essential for...
by Timarie Hansen | Aug 26, 2021 | Digital Marketing, Marketing Strategy, Sales Strategies
Lead nurturing is the very foundation of a sales strategy. If you can’t nurture your leads, you can’t convert them. If you can’t convert your leads, you’ll lose profit and go out of business. For-profit organizations, large and small, spend...
by Timarie Hansen | Mar 18, 2021 | Copywriting, Email Marketing, Marketing Strategy
Over the years, email marketing has changed drastically – and for the better! Email features, tools, and builders have advanced, helping companies achieve their sales goals and communication benchmarks. While these upgrades will improve your overall email...
by Timarie Hansen | Feb 24, 2021 | Marketing Strategy, Sales Strategies
Marketing automation allows businesses to automate their daily marketing tasks, both occasional and repetitive. Typical marketing automation software enables users to generate more leads, drive more sales, and optimize the ROI. It also helps users target specific...
by Timarie Hansen | Jan 18, 2021 | Copywriting, Email Marketing, Marketing Strategy
Did you know that approximately 80% of businesses look to email as their primary customer acquisition channel? Email marketing certainly isn’t going away, but it is becoming more challenging to compete for your recipient’s attention amongst the high-volume of messages...
